I ran out of my Clinique and Valentino lipsticks so I decided to give these a try and I was really impressed! Maybe because I'm Korean, but the colors suited me very well. They are matte but creamy, not too shiny and not too dry. My lips were not dried out and peeling after using it all day like other lipsticks do to me. I'm really happy with the price too! I'll be buying 2-3 more colors soon! I personally really like all the colors between 01-05 and 07. I think they suit my Asian skin tone really well.